Brand 100 Days

100/100

okbou — Tue, 19 Jun 2012 00:00:00 -0400

Everyone wear hats!

99/100

okbou — Mon, 18 Jun 2012 00:00:00 -0400

The rule for today is to mix and match what you’re going to wear but the fun starts when you mix and match apparels that clashes. Something like wearing a suit and blazer with surf shorts.

98/100

okbou — Sun, 17 Jun 2012 03:00:59 -0400

There are stripes and plaids day. Why not polka dots?

97/100

okbou — Sat, 16 Jun 2012 00:00:00 -0400

Inspired by Shin Hye Kim (Seoul, Korea)

Today would be a more significant day for women than men. For all the women out there, the rule for today is to not wear any cosmetics on your face. It doesn’t matter if you’re going to work or your own birthday party. Your face needs some rest.

96/100

okbou — Fri, 15 Jun 2012 00:00:00 -0400

Inspired by Hui Min Lee (SVA|New York, NY)

Apparently from 2010-2012 is Visit Korea Year. It’s only June and I’m aware students are either on summer break or graduating. It’s a perfect time to travel abroad and I think my country is a fun and interesting place to visit so that’s why I’ve decided to add Visit Korea Day to my list.

95/100

okbou — Thu, 14 Jun 2012 00:00:00 -0400

Inspired by bluecardataris (youtube user)

Earlier today I came across a really strange clip on youtube. A man is claiming that mermaids exist and the government is hiding this fact from the public. Now, I know that I named the day mermaid day, but it’s not about mermaids. Can you think of some topics of discussions that might be weird or awkward to bring up when you’re with your parents or colleagues. UFO, aliens, bigfoot, the lochness monster??? Initiate a conversation with these subjects in mind and see how the other person reacts.

Illustration credits :: Lori-Lee Thomas

94/100

okbou — Wed, 13 Jun 2012 00:00:00 -0400

Inspired by Julia Leach (Chance|New York, NY)

“Julia Leach may have branched out from Kate Spade (she used to serve as creative director for the brand), but she took what would appear to be thick strands of DNA from the aesthetic for her solo excursion. Her own line, Chance, is a similarly whimsical, smart line of sportswear. It looks effortlessly chic on models lounging in refreshing environments, where the only cares in the world involve penciling in appointments while lying on beach blankets. The launch lookbook features (appropriately) beachside nautical stripes, bright pop-color scarves, and plenty of vacation ideas.”

Credits :: Michelle Christina Larsen

93/100

okbou — Tue, 12 Jun 2012 17:54:21 -0400

Inspired by NYC’s morning joggers

Ever since I got admitted to the masters in branding program I’ve been out of shape. Long hours in front of the computer researching and eating junk food. These days, for me, it takes a effort to run 3 miles everyday, but it’s not strenuous and it takes about 30 minutes. In the condition that I’m in, if I can do it then most people can. Dedicate about 30 minutes to an hour (or however long it takes you to run 3 miles) today and enjoy the exercise. It feels good afterwards.

92/100

okbou — Mon, 11 Jun 2012 03:20:00 -0400

Inspired by Lynn Esther Chung (Deep Focus|New York, NY)

Do you really need everything that you possess? My friend Lynn from SVA’s branding program lead me think about this question. Her project titled “Good of the Day” inspired me to create a day dedicated to re-assess everything we own and “minimalize” our life. Give one good thing away to someone (anyone and anywhere), but make sure it’s something you don’t need to replace in the future. Otherwise, it would be pointless.

91/100

okbou — Sun, 10 Jun 2012 00:00:00 -0400

Inspired by Mari Rosenberry (VCU|Richmond, VA)

Pick your favorite person among the people that you know well because today you’ll have to sing a song for that person. It could be anyone- mom, uncle, teacher, your boss, neighbor, etc. However, the rule is that you must sing for them in the usual environment where you would most likely see them. It will be against the rule to take them to a karaoke bar. Have fun!

90/100

okbou — Sat, 09 Jun 2012 00:00:00 -0400

Inspired by my bank

Statistics show that single people spend more money than married couples or even families with children. I can relate to that. I can’t remember a single day when I never swiped by debit card,whether it’s to purchase bags full of groceries or just picking up a cup of coffee on the way. Unless you’re paying your bills/rents, don’t spend money on anything else. Make your own coffee and cook your own dinner. What happens if you don’t have the ingredients? Borrow from your neighbors. Whatever the object is that you need to buy ask people around you to lend it or share it with you. If someone asks for your help, then you would also be lending sharing too. If both parties agree, it could even be a trade. My broccolis for a quart of milk.

89/100

okbou — Fri, 08 Jun 2012 00:00:00 -0400

Inspired by a Korea Times article

I understand that not everybody drinks everyday, or even every week. But some people out there believe that in order to have a good time, it must involve consuming alcoholic beverages. Today is the day to prove that theory wrong.

88/100

okbou — Thu, 07 Jun 2012 00:00:00 -0400

Inspired by Kpop girl group 4MINUTE

Ever had a day go by without looking at a mirror? Probably not. Well, the rule for today is to not look at a mirror. Instead, have other people be your mirror. Show your teeth to your co-worker to check if there’s no food stuck in between before going to your client meeting. On other days it would be considered embarrassing. Today it is not.

87/100

okbou — Wed, 06 Jun 2012 00:00:00 -0400

Inspired by my doctor

We show appreciation for moms, dads, teachers, and even secretaries. But what about people who are specialize in our health. Do you know the address of your doctor’s clinic. Send him or her a small gift to show your appreciation. Also, when I say “doctors” I’m talking about anyone from your general family doctors, orthodontists, dentists, dermatologists, and even therapists.

86/100

okbou — Tue, 05 Jun 2012 00:00:00 -0400

Inspired by NYC Policemen

Become a police for the day. As loyal citizens and residents of your community and neighborhood, there are small things you can take part in to contribute. Keep strangers accountable if you catch them littering or keep an eye out for suspicious behavior. All these small parts can make the polices’ job a lot easier and effective. Also, show appreciations to the cops around your area who are protecting and serving your community.

85/100

okbou — Mon, 04 Jun 2012 12:10:00 -0400

Inspired by Mark Kove (Kailua-Kona, HI)

Today is the day to exchange your business card with a total stranger. A perfect time to make the exchange is when you’re sitting next to someone in the subway or a coffee shop. Introduce yourself and explain what you do.

84/100

okbou — Sun, 03 Jun 2012 00:00:00 -0400

Inspired by “Snow White & the Huntsman”

With the growth of sharing capabilities on the internet, Its been a while since I’ve been to an actual theater (with popcorns and candies) to watch a movie. I’m looking forward to watching “Snow White & the Huntsman” starring Charlize Theron.

83/100

okbou — Sat, 02 Jun 2012 00:00:00 -0400

Inspired by Claudia Sun (Kaiser Permanente|Sunnyvale, CA)

Summer is here and the weather is hot. Whether you live in a house or in a dorm room keep your doors open throughout the day (except when you leave). Keeping the doors open can be inviting.

82/100

okbou — Fri, 01 Jun 2012 00:00:00 -0400

Inspired by Amy Mark (Kwantlen Polytechnic University|British Columbia, Canada)

Have a BBQ with your neighbors.

81/100

okbou — Thu, 31 May 2012 11:01:05 -0400

Inspired by Jessica Kwon (UCI|Irvine, CA)

Restaurants and public facilities are becoming more and more strict about smoking all over the world. There are many smoke free zones, so why not an entire day that will be maintained to become smoke free. I think I can handle that T.T