This “Brand 100 Days” project is mini extension of my Informality project. As a student of SVA’s Masters in Branding program, I’m conducting a trend studies research on the deconstruction of informality and the different dynamics of human relationships. 

The objective of the project is to brand a 100 days, with the intention of blurring the pre-notion of what is considered formal/informal in the context of human interactions.

Meanwhile, each branded days will encourage creating special moments that will be unique to that specific day. Each day will have a visual, a rule, and hopefully a wonderful memory because after that day passes, it will never return. So for the next 100 days make everyday a special day. 

If you have some great ideas for the day, please feel free to share.

- Alex Bou Chung